Examples of Interaction Design

Introducing the new Master of Arts in Interaction Design from the Dept. of Art & Design at UD.

Interaction design, often abbreviated as IxD, is often defined as “the practice of designing interactive digital products, environments, systems, and services”. While the digital side of this statement is true, Interaction design is also valid when creating physical (non-digital) products.

The one-year MA IxD program at UD will help train students to get a job as an Interaction Designer, which includes User Experience Design, Interface Design, Product Design, Industrial Design and the majority of design-related jobs available today and in the future.



Some examples of Interaction Design projects…

Forever 21 Thread Screen by Breakfast, NY.

The F21 Thread Screen, built for Forever 21, is a 2,000 pound machine that can dynamically display images and basic animations with 6,400 mechanical spools of thread. By driving a custom belt made of fabric, each spool can display one of 36 colors, thus making up a larger image at an 80×80 resolution. At launch, the Thread Screen is showing Instagrams that have been tagged with #f21threadscreen.


Trafalgar Sun by greyworld (UK)

On one of the most depressing days of the year, greyworld created a special Sun, which spread its dawn light throughout London’s Trafalgar Square.


ANNA is a breathing assistant for children, helping them through the scary process of sedation before surgery. The device combines light and sound into a fascinating game. ANNA was a two week collaboration between four students from the MA programs interaction design and advanced product design at Umeå Institute of Design.


More information about UD’s MA in IxD available here: